Quiq, the leading provider of business messaging software for customer communications, today announces that customer experience experts at A Closer Look are using Quiq’s technology for its Trusted Partner Program. Using Quiq, A Closer Look has deployed a national text-enabled number where customers can report on COVID-19 health and hygiene at participating restaurants.

The Texas Restaurant Association is the program’s first partner.

“In order for re-openings to be successful and customers to return, they need to feel that businesses are taking their health and safety seriously,” said Chris Gillen, CEO of A Closer Look. “As participating businesses complete the training and assessment requirements, members of the Texas Restaurant Association will be able to receive feedback, in near real-time, so they can return to business while addressing any concerns that customers may have.”

By texting ”SAFE,” Quiq’s AI powered chatbot prompts customers through a three question survey related to health and hygiene practices of the business and, in near real-time, reports these concerns to the corporate office. Customers can share additional details including pictures or attachments. The business receives this feedback via the Trusted Partner Program dashboard where they can manage the information and take appropriate actions with the customer and the restaurant location.

To be eligible to participate in the program, businesses must pass a training certification for their employees and complete a round of health and hygiene assessments at the location. Upon completion, the business will receive door decals showing they are part of the Trusted Partner Program and provide their customers with a number and location code they can use at any time to share feedback with the business.

“It’s critical today that businesses reopening collect real-time feedback from customers so that they can stay open,” said Mike Myer, CEO of Quiq. “Text is the most efficient way to do this.”

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About Quiq
Quiq helps brands present their customers with consistently jaw-dropping customer experiences across SMS/text messaging, rich messaging, web chat, and social channels. With Quiq’s Conversational Engagement Platform, companies can easily orchestrate commerce and service conversations involving both bots and humans. For more information about Quiq, go to http://www.quiq.com.

About A Closer Look
For more than 25 years, A Closer Look has partnered with a variety of businesses, including hospitality, retail, hotel, senior living, and others, across North America to provide in-depth customer experience feedback. A Closer Look uses qualified, independently contracted evaluators that assess clients’ current customer experience operation through detailed stories, which, when paired with data analytics, help identify friction points that provide clarity on how to improve brand loyalty and maximize profitability.

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