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We are very proud of our work on the InHouse app as it truly showcases Blue Label’s strengths not just as a leading creative design agency, but also as a world class engineering organization.

Blue Label Labs announced today that it’s InHouse app has been nominated for Best Food & Drink App in the 24th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Instagram Co-founder Kevin Systrom, Mozilla Chairwoman Mitchell Baker, 23andMe Co-Founder and CEO Anne Wojcicki, PBS CEO Paula Kerger, Headspace Founder Andy Puddicombe, The dtx Company Founder Tim Armstrong, News Not Noise Founder Jessica Yellin, R/GA US Chief Creative Officer Tiffany Rolfe, The Ringer Founder Bill Simmons, Target CMO Rick Gomez, Girls Who Code Founder & CEO Reshma Saujani, and Pineapple Street Media Co-founder Jenna Weiss-Berman.

Blue Label Labs is a leading digital product agency based in New York City and is regarded globally as one of the top design and development teams in the world. Blue Label Labs partnered with InHouse, a private membership based bookings platform that brings together restaurants and regulars to celebrate dining culture, to launch the InHouse app in London and New York in March of 2020 to critical acclaim. The InHouse app combines an elegant visual experience and richly detailed content with an AI-powered assistant named Pepper that seamlessly guides its members to find and make reservations at some of the most exclusive restaurants in New York and London. InHouse’s Pepper chatbot has been lauded for its power and ease of use resulting in the InHouse app also being named an Webby Honoree in Apps, Mobile, and Voice: Machine Learning and Bot category.

“Nominees like Blue Label Labs are setting the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the 13,000 entries we received this year.”

“We are very proud of our work on the InHouse app as it truly showcases Blue Label’s strengths not just as a leading creative design agency, but also as a world class engineering organization,” said Danny Deserto, Creative Director of Blue Label Labs. “Working alongside the fantastic founders of InHouse, we were able to infuse the brand message throughout the app and pair it with a powerful recommendation engine and an AI-powered chatbot.”

As a nominee, Blue Label Labs is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until May 8th, Blue Label Labs fans can cast their votes at vote.webbyawards.com.

Winners will be announced on Tuesday, May 19, 2020, and honored in an Internet Celebration on Tuesday, May 19, 2020. Winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced ‘Jif not ‘Gif’;” NASA’s “Houston We Have A Webby;” and Solange’s “I Got Five On It.”

About Blue Label Labs:
Blue Label Labs is an award-winning digital product studio based in New York City. Blue Label Labs’ team of product strategists, designers and developers are recognized globally as one of the top digital design and development agencies having built and launched over 200 apps over the past decade. Blue Label Labs has been recognized as one of Inc. 5000’s fastest growing private companies in 2017, 2018 and 2019 and was recently recognized by the Financial Times as one of the fastest growing companies in the Americas.

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