To successfully support digital business, organizations need to design their business models, processes, and services with the customer’s context and perspective as the starting point.
PALO ALTO, Calif. (PRWEB) March 12, 2020
Aragon Research identifies sixteen major providers in its second edition of the Aragon Research Globe for Digital Business Platforms, 2020, published today. Aragon Research is the only research and advisory firm to publish a market evaluation report on major digital business platform providers. The report states that to support digital business, organizations must use a digital business platform to integrate many of the emerging technologies (IoT devices, analytics, apps, etc.) and data sources needed to enable new business models.
Digital business presents exciting opportunities for organizations to create new business models, engage with their partners and customers in new ways, and leverage emerging technologies to create new business growth. However, massive market hype about digital business over the past five years has also created confusion and conflation of ideas. As a result, there has been misperception regarding how organizations might leverage platform technologies to support digital business.
Digital business platforms are primarily open development platforms that include the following:
- Workflow and process management capabilities
- Data and systems integration capabilities
- AI, decision optimizing, and action features
- Machine (IoT) and sensor management that customers can use to create digital business solutions
“To successfully support digital business, organizations need to design their business models, processes, and services with the customer’s context and perspective as the starting point rather than the end point,” says VP Research at Aragon Research, Betsy Burton. “Further, it means starting with the perspective of your potential future customers, and their business ecosystem.”
The providers evaluated in this Globe report include: Amazon, Appian, AuraPortal, Bonitasoft, C3.ai, Cisco, Genpact, Google, IBM, ITESOFT/W4, iVEDiX, Microsoft, Nintex, Pega, Salesforce, and TIBCO.
Enterprises should use this Globe report to learn how to best support digital business through digital business platforms. Aragon clients can access the Aragon Research Globe for Digital Business Platforms, 2020 in the AIN client community or on aragonresearch.com.
About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.
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