Press Invited To Preview Flower Bulb Day And Unique Flower Mosaic At…

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Flower Bulb Day 2020

WHAT: Press are cordially invited to a media-only preview of Flower Bulb Day 2020, a showcase of 100K+ colorful tulips and a unique flower mosaic display on Union Square on Saturday, March 7, 2020. Accredited media will be able to explore the tulip garden, take photos, film b-roll, and speak one-on-one with the Chairman of Royal Anthos, presenter of Flower Bulb Day, the Dutch Consulate General and California-based tulip farmers ahead of the opening of the flower bulb garden to the public.

Flower Bulb Day is a stunning celebration of spring during which more than 100K varieties of American-produced tulips grown from European bulbs take over San Francisco’s historic Union Square. Presented by Royal Anthos, with additional backing and support from the European Union, the free “tulip garden” will be open for the public’s enjoyment, with visitors encouraged to pick their own bunch of tulips to welcome the spring season. Access to the flower bulb garden on Union Square is free — and so are the tulips!

Additionally, music will be in the air and an information booth will be set up on Union Square to answer questions and for the public to learn more about growing flower bulbs — as well as a special guest appearance by globally beloved children’s character, Miffy, who celebrates her 65th birthday this year.


WHY: Flower Bulb Day celebrates and showcases the beauty and availability of classic, cheerful European flower bulbs. European traders export flower bulbs to more than 100 countries worldwide, and the US is by far the largest export market for European-grown flower bulbs. European traders alone export approximately 100 different species of flower bulbs annually, including large quantities of lilies, hyacinths, daffodils, dahlias and gladioli. More than one billion flower bulbs are exported from Europe to the US every year, where they are planted in private and public gardens, as well as greenhouses by professional growers for the production of cut flowers. Check out this video to learn more.

WHERE: San Francisco’s Union Square (conveniently located near the Powell Street BART station).

WHEN: Saturday, March 7, 2020. Press preview begins at 11:00 a.m. and concludes at 1:00 p.m. Gates open to the public at 1:00 p.m. and close at 4:30 p.m., when all 100K tulip bulbs will have been picked.

RSVP: Press who plan to attend Flower Bulb Day 2020 are kindly requested to RSVP to


  • A press kit including a wide selection of event images, logos and videos that can be used for b-roll purposes can be accessed here. All photos included in the press kit are royalty-free when citing iBulb as the source.
  • Flower Bulb Day 2020 is presented by Royal Anthos with additional cooperative support from the European Union, the help of San Francisco Recreation and Parks, and the Union Square Business Improvement District.
  • Please note: A very large turnout is anticipated due to the popularity of prior years’ events, and the public is strongly encouraged to use public transportation to and from the event.

QUESTIONS: Contact Mindy M. Hull at 415-889-9977 or Allie Gavan at 415-987-7147 or via email at

About Royal Anthos
Anthos represents the companies that trade in flower bulbs and nursery stock products in Europe and abroad. The field for the promotion of their interests covers a wide area: fulfilling a supervisory role in the development of (inter)national policies for market access, co-financing and advising the promotion policy of the industry, co-financing and managing the international phytosanitary policy and co-responsibility for the sector policy by participation in organizations and committees dealing with promotion, market access, quality, phytosanitary issues, the environment, education, research and labor issues. For more information, please visit

All trademarks used herein are the property of their respective owners.


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