“We have seen in sports that a growing number of participants are women, and we wanted to find a niche in the entertainment space to expand the model we have built in sports, and the engaged fans of ‘The Bachelor’ seemed like a great place to start,” said Phil De Winter, Head of Business Development
NEW YORK (PRWEB) January 06, 2020
Today, FanHub, the largest provider of casual, free to play sports-focused digital gaming platforms in the world, unveiled a new offshoot of their growing business, launching The Betchelor Fantasy Game by Betches, Presented by SkinnyPop. The game is a free to play Pick ‘Em game that will follow along the new season of “The Bachelor” on ABC. Off the heels of a successful campaign in 2019 which saw high organic consumer generated content based on the partnership, Betches Media, a multi-platform entertainment destination for millennial women and SkinnyPop, a delicious, guilt-free popcorn with no artificial ingredients, are thrilled to continue to expand their partnership in 2020. The Betchelor Fantasy Game will tap into the highly engaged fanbase of Betches and Betches’ podcast, The Betchelor, hosted by former Bachelorette heartthrob and Bachelor in Paradise winner Derek Peth and Betches’ Social Media Producer, Kay Brown.
The first-ever The Betchelor Fantasy Game by Betches, Presented by SkinnyPop will have season and weekly episode questions, specific to “The Bachelor” season, calling fans to answer questions like ‘how many women will dress like a pilot or flight attendant throughout the season?’ and ‘who will Peter propose to at the end of the season?’. There will be weekly and overall prizes for engaged participants, and the product will run over a 14-week period following each new episode of the show.
“We have seen in sports that a growing number of participants are women, and we wanted to find a niche in the entertainment space to expand the model we have built in sports, and the engaged fans of ‘The Bachelor’ seemed like a great place to start,” said Phil De Winter, Head of Business Development at FanHub. “The passion for the entertainment verticals can equal or sometimes surpass that have sports, and we believe that this will be a great test for a new untapped market in fan engagement of a different kind.” This follows on one of FanHub’s many partnerships with The Sun, which was centred around Love Island, the leading UK reality TV show.
“At Betches, we only partner with like-minded brands that we know our audience would organically interact with,” said Shoshannah Cutler, VP of Brand Partnerships at Betches Media. “After a successful partnership with SkinnyPop in 2019, we’re thrilled to be expanding our partnership in 2020 to include a really engaging experience around The Betchelor podcast and upcoming season of one of our favorite shows with FanHub. We can’t wait to see how our audience will interact with this!”
The latest partnership with Betches and SkinnyPop follows the success of similar global sporting platforms and brands which have embraced digital games and fan experiences as an entry point for the engagement of millions of new fans. FanHub’s partners, from Buffalo Wild Wings to the NFL and Major League Baseball to the AFL and the ATP, have enjoyed a world class delivery of innovative digital sport experiences that have been seamless and beyond reproach. Even more growth for these products and more are coming in 2020.
Launched in 2012, FanHub was created in Australia by a group of disruptive entrepreneurs who had a passion for engagement in sport. Now with offices in New York City, London and Melbourne, FanHub builds and operates more than 100 products annually to provide commercial opportunities such as sponsorship revenue, conversion to paid products and most importantly, significant fan engagement. Originally launched with Australian Rules Football, we now work with partners that include the NFL, NBA, MLB, MLS, Turner, the ATP, NewsUK, DraftKings and others to engage in competitive, casual gaming for more than five million fans globally. Whether it’s fantasy sports, a bracket challenge, pick ‘em, trivia, polling or anything else our clients dream up, our platform provides industry-leading reliability, performance and stability. For more details go to http://fanhubmedia.com/.
About Betches Media:
Betches is a multi-platform media company for millennial women to experience comedy and empowerment in an honest environment. Founded in 2011 by Cornell University alumni and childhood friends Aleen Kuperman, Samantha Fishbein and Jordana Abraham, the company was launched as a blog with the core column “The Betch List.” Betches has since expanded to become a robust, digital destination that boasts a strong social media presence through their Instagram, @Betches, with more than 6.8M followers, a growing podcast platform of 9+ podcasts produced under their umbrella (including U Up?,The Sup, and Diet Starts Tomorrow), two New York Times bestselling books “I Had a Nice Time And Other Lies…: How to find love & sh*t like that” and “Nice Is Just a Place in France: How to Win at Basically Everything” and a third recently released titled “When’s Happy Hour? Work Hard So You Can Hardly Work,” an e-commerce platform Shop Betches, and vast editorial and video content covering pop culture, political, dating, health & wellness, bridal and news-centric topics. In 2019, Betches Media partnered with Match Group to launch a social dating app called Ship, a social dating app designed to bring the fun back to dating. Visit http://www.betches.com to learn more.
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