By allowing Attendees to opt-in for more information, your lead data will be more genuine and valuable.

Validar Inc., a leading provider of event technology and sales enablement tools for conferences, events, and trade shows, today announced EventHub™, an revolutionary attendee behavior tracking solution for tradeshows.

EventHub™, a cloud-based app can integrate with any pre-event registration system, or leverage a translation API. This solution is ideally suited for large high traffic tradeshow exhibits with concurrent content distribution activities, such product demos, theater presentations, session presentations, offsite meetings, etc.

Large exhibits often drive heavy traffic across multiple activities at disparate functions which is a challenge for traditional lead capture specific to capturing content consumption and impact. EventHub™ is ideally suited for marketing investments such as these. You simply track content consumption by scanning. This triggers a live EventHub™ evaluation that Attendees can access via SMS to provide feedback. Attendees can simply opt-in to learn more if your content generated interest.

“Traditional lead retrieval solutions are not conducive to high traffic exhibits, especially if you want to categorize your leads,” commented Victor Kippes, chief executive officer, Validar Inc. “EventHub™ coupled with our gamification solution EventScore, is ideally suited for these marketing investments. Now you can segment your leads by value and encourage attendees to tell you if they’re interested and how your content resonated. By allowing Attendees to opt-in for more information, your lead data will be more genuine and valuable.”

To learn more about Validar’s registration and attendee behavior tracking solutions, visit

More about Validar
Validar Inc. is the leading provider of lead management, lead capture, registration, and feedback technology for event marketers. Validar’s technology and services help customers close the loop between event marketing and sales by providing the ability to drive relevant activity to sales while measuring the performance of their event marketing campaigns.

Additional news and information about the company is available at

OR contact: Victor Kippes,, (206) 577-1123

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