Gamified shopping app Down to Shop (DTS) and on-demand car subscription platform Fair have partnered to create the world’s first-ever digital Thumb War. The last thumb standing within the 8-hour gameplay window will win the exclusive use of a Jeep Wrangler for a year! Every hour the on-screen “Finger Follow” instructions will get harder and faster, requiring players to focus and cease all other activities. The only way to play is to download the Down to Shop app on iOS or Android. The main event will take place on Sunday, October 20th, 10 a.m. – 6 p.m PST and contestants are encouraged to download ASAP to participate in training games leading up to the big day.

The Thumb War challenge will coincide with an 8-hour Livestream featuring DTS talent and special guests and live performances. The Livestream will also offer competitors welcomed stretch breaks, comedic interludes, updates on the leaderboard, and some big surprises designed to entertain for the full 8-hours. Complete rules and regulations found here:

“The future of advertising won’t be interruptive to your experience, it will be the experience. At Down to Shop, we create one of a kind branded experiences that are fun and rewarding. The collaboration with Fair is exciting to us because we have the ability to give away the ultimate prize – a car – in a fun and crazy way!” – Cyrus Summerlin – co-founder of Down to Shop.

“The keep-your-hand-on-the-car radio contest is a truly great American art form, and when we saw the opportunity to bring it to full blossom in the digital age with DTS, well, we went for it. While one lucky winner will score a Jeep for a year via this thumb-based battle of wills, I’d suggest Fair as a far simpler and less physically demanding alternative to get the car you want right on your own phone.” – Ed Brojerdi – Global Head of Brand at Fair.

Down to Shop and Fair are two companies that are dedicated to shaking things up. DTS has attracted a deeply engaged audience of Gen-Z users by making shopping a fun and gamified experience. The app offers a unique Retailtainment platform for brands and a new way for users to discover those brands. Fair has reimagined the process of getting the car you want.

Their new approach is simple to use, fully mobile, void of long-term commitment, complete with optional insurance bundle plans, and competitively priced. Fair gives anyone the freedom and ability to get a car on their own terms.

To experience the LIVE Thumb War game and Livestream download Down to Shop on iOS or Android and turn on notifications for the latest updates. In order to win the Jeep Wrangler for a year, players are encouraged to visit and sign up for the platform. Eligible winners must qualify through the Fair app, be 18 years or older, have a valid driver’s license, and live in a state where Fair operates. The grand prize winner will win one year of use of a Fair Jeep Wrangler* payment-free and one-year insurance at no cost. Winners outside of Fair’s areas of operation will receive many of the high-value consolation prizes. Complete list of prizes, rules and regulations found HERE.

Down to Shop is a gamified shopping app where users can watch, shop and win every single day. The app features some of the most sought after and yet to be discovered products that can be purchased via Clout (the app’s own currency) or real-world $$. “Buy Now” with a click of a button while watching DTS’ original content featuring characters in both scripted and LIVE improv situations. With two unique browsing modes, users can choose their own adventure: viewer, shopper or both. The gamified experience is found throughout the app with LIVE entry-based giveaways, daily LIVE games, trivia, challenges and more.

Fair is an app that offers a new way to get a car for modern consumers who want freedom and transparency. Fair gives users the flexibility to drive the car of their choice for as long as they want and lets them walk away any time, eliminating the long-term commitment, debt, and negotiation of traditional financing or leasing. Fair allows you to select your car and view your payments—all in a mobile and paperless end-to-end experience that’s simple, transparent and affordable. Fair is headquartered in Santa Monica, Calif.

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