Dianomi, the advertising platform for financial services, today announces that Rachel Tuffney has been named EVP of U.S. operations. In this role, Tuffney will be charged with leading Dianomi’s North American business growth.

Tuffney has spent the majority of her career within the financial services industry on both the client side (Citi) and the media side. Tuffney joins Dianomi from Dow Jones (WSJ), where she spent nearly ten years leading teams responsible for the key advertisers such as Morgan Stanley, Citi and State Street Global Advisors. Most recently, Tuffney was head of finance vertical sales and accountable for the largest business unit (revenue) across the business.

“The U.S. region poses a significant growth opportunity for Dianomi and Rachel will be instrumental in defining both our future product and customer opportunities in that market,” said Rupert Hodson, CEO of Dianomi. “Marketers are moving away from third-party cookies and towards brand-safe targeting. We believe that contextual relevance, combined with highly engaged audiences, is a powerful proposition for marketers and where the industry is heading.”

Through Dianomi’s native display and video units, brands can target consumers contextually with content and product marketing messages on over 350 premium business and finance publishers including Business Insider, Fortune, and Reuters.

“Partnership, trust and transparency are crucial to the financial services and business communities,” said Tuffney. “Dianomi leads the way in contextually relevant and brand-safe native advertising and is providing best in class results and scale. The future of successful advertising is brand storytelling to exactly the right audience, and we will position brand messages into the most prestigious publishers in the business.”

About Dianomi
Dianomi is the native ad platform for business and finance, providing advertisers with access to a global audience of 100 million online consumers. Through our native display and video units, brands can target consumers contextually with content and product marketing messages on over 350 premium business and finance publishers. Advertisers and publishers trust Dianomi for our brand safety, transparent pricing and insights. Our emphasis on high quality audiences combined with contextually relevant content helps partners achieve higher ROI than other native ad platforms. For more information, go to http://www.dianomi.com.

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